McLane Childrens Hospital

A family healthcare institution serving Texas and beyond, McLane Childrens Hospital looked to sharpen its focus on what matters most, kids. Ritual worked with strategic partners Siegel+Gale to develop new brand concepts that portray a bright and optimistic visual identity system aimed to position the hospital as an expert in family and childrens healthcare. New brand applications were developed to visualize the system in the form of logo updates, posters, illustrations, books and digital materials.